Cygnus
Redesigning Litra Glow by Logitech
Industrial Design Conceptual design, Product visualization
Offsite, Individual Project, 2025
Duration: 3 Weeks
Guides: Kelly Custer, Jack Marple, Tyler Anderson
Tools: Rhino, Key Shot, Sketching, Adobe Lightroom, Gemini (for In context images)
Brief: Redesign the Litra Glow to make it more travel-friendly, without the need for a carrying case.
You can view the detailed document here
About the project:
How do I redesign a product I have never seen before? This was the question I began this project with. The methodology followed was : Conducting secondary research about Logitech and the Litra glow to come up with the solution for the brief, sketching, evaluating and selecting the concept, and finally making a concept render.
This was an interesting and fresh assignment where I got to learn from some of the best professionals in the industry. Done as part of my coursework at offsite, I chose to combine two of my favorite courses, workflow and real world sketching, to create this project. I improved my rendering skills, and gained confidence in penning down ideas more quickly. The ideation time was cut down quite a lot thanks to Kelly's wonderful lessons. I'm also much more comfortable using Keyshot now, a big shout out to Tyler and Jack. I hope one day I can be as good as them.
Studying and finding more about...
Litra Glow
By logitech
The context:
Litra glow is made for creators, streamers, or people who use a webcam for video calls. It adds the desired lighting, as per the requirement of the user to their streaming events. The easy to mount design makes it popular amongst many. However, there are also some known issues with the product.
To study how people felt about a product not popular in India, I did a deep dive on the internet to find videos and reviews of real users, who became the base of my design process in this project.
Understanding the product
I spent a long time researching, zooming and watching videos about the Litra Glow, as I did not have access to the product in person. I also looked and studied other Logitech devices to understand the brand philosophy.
Ideating
Sticky note ideation: A quicker way to ideate, without getting too attached to my ideas.
Thanks to Kelly's advice, I got over my fear of making a sheet look perfect and just focused on getting as many quick iterations as possible out of my head.
These quick ideas were then judged based on where they fit on the keywords from our brief. Were they adjustable, compact, protective, or had a combination of these attributes? After determining the ideas that fit all the three criteria for the brief, I went ahead and chose the one which was the most practical and unique.
The chosen one:
The selected idea was inspired by a paper cutter's mechanism that protects it's blade, yet allows it to come out completely when necessary.
Rough paper sketches; these always help me figure out the right directions... and this is where I had the idea of adding a camera to the light fixture!
Building a mood board with sources of inspiration, from finishes to forms.
Keywords:
Metallic
Minimal
Edgy
Compact
Flat sketches: before making the form in 3D I chose o explore weight and structure distribution in 2D.
The selected idea
The Execution
Cygnus is a northern constellation on the plane of the Milky Way, deriving its name from the Latinized Greek word for swan.
The body: is made of recycled ABS ("Logitech devices made with ABS contain as much as 85 percent recycled content" according to recycling today). The beautiful star-like pattern can be achieved using this medium and stay true to Cygnus's name that is inspired by a constellation.
Simply open the cap and slide out the light, just like a paper cutter. (This product might have been significantly inspired by my desk stationery)
How it works
Fold
Twist
Slide
Clipping the camera light: with the help of a foldable clip, Cygnus sits a top any LED screen or Laptop.
Hight and angle adjustability: Like the original Litra, Cygnus also provides flexibility when it comes to adjusting the light or camera angle.
The light perks right up with the help of this slider right here ->
In context shot made using Gemini, showing the product in use.
Scope for improvement:
Some questions I have in mind with the product which cannot be answered through CAD alone, and might act as constraints later on are:
1. Will the light disturb the camera? Will it act like a flashlight? How can I reduce the glare?
2. Can I make the cap a portable mic to further increase the scope of the product?
3. How will the folding stand work seamlessly?
Overall learnings from this project:
The goal of this project wasn't to be perfect, but to pick up more skill and improve myself.
1. Improved product rendering skills
2. Secondary research based interventions
3. Use of AI for product visualization
Thank you for viewing!